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Tendências em Análise Heurística e UX: Guia para Líderes de Tecnologia

12 set 2023

Technology

Trends in Heuristic Analysis and UX: A Guide for Technology Leaders

Discover the main trends in heuristic analysis and UX that are shaping the future of user experience, from AI and Machine Learning to accessibility and multicultural analysis.

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A Revolução do Embedded Finance: Transformando sua Empresas em um Banco

24 ago 2023

Management

The Embedded Finance Revolution: Turning Your Company into a Bank

Understand how Embedded Finance is turning companies into banks, enabling them to offer integrated financial services, promoting financial inclusion and creating new revenue streams.

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Case de Sucesso: Evolução de marketplace varejista com integração de VTEX

08 ago 2023

Technology

Success Story: Evolution of a retail marketplace with VTEX integration

Discover how the partnership between a multinational fashion retail company and Zappts transformed the marketplace into a powerful sales conversion tool, optimizing user experience and boosting App Store ratings.

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User Experience (UX) e Inteligência Artificial (IA) em Produtos Digitais: Uma Abordagem de Design Centrado no Usuário

26 jul 2023

Technology

User Experience (UX) and Artificial Intelligence (AI) in Digital Products: A User-Centered Design Approach

Learn how the User-Centered Design (UCD) approach can optimize user experience in the application of AI in digital products, exploring context, interaction and trust.

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Tendências tecnológicas para aplicar na sua empresa no segundo semestre de 2023

30 jun 2023

Management

Technological trends to apply in your company in the second semester of 2023

In recent years, the rapid evolution of technology has driven significant transformations in various sectors, mainly in the financial, insurance, industry and retail segments. New technology trends are emerging and shaping the way these sectors operate, interact with customers and remain competitive in the market.

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Vida de Scrum Master: Como se preparar para a certificação PSM I

10 maio 2023

Technology

Life of a Scrum Master: How to Prepare for the PSM I Certification

Learn how to prepare for the PSM I certification: what it is, exam topics, study tips, and how much time to dedicate to earn your certification.

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O papel do Customer Data Platform (CDP) no mercado livre de energia

24 abr 2023

Management

The role of the Customer Data Platform (CDP) in the free energy market

Brazil is undergoing a change in the way energy is commercialized, with a migration from a Captive Market to a Free Market. Understand how a CDP can optimize your customer data management in this new scenario.

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Transformação digital e big data: Otimização da Jornada digital na Indústria farma

21 mar 2023

Technology

Digital transformation and big data: Optimizing the digital journey in the pharmaceutical industry

Optimizing the digital journey in the pharmaceutical industry has become a priority for companies seeking to stand out in an increasingly digitalized market.

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Superapp: Impactos na jornada digital do varejo

21 mar 2023

Technology

Superapp: Impacts on the digital journey of retail

The growing digitalization of businesses has made superapps a differentiator in the retail sector. These applications, which offer multiple functionalities in one place, have proven very efficient at improving user experience and increasing sales.

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