Digital Account and Card - Superapp with personalized customer service experience
Insurance
"Score 10. Exceptional service! The provider exceeded expectations. I highlight the unwavering commitment to goals and the solid partnership established."
Product Owner
Client Challenge
The client faced the need to create a digital banking product aimed at young audiences, integrating a digital account and credit card with critical services such as transactions and PIX. The great complexity lay in developing a highly customizable and differentiated solution while rigorously aligning the scope to ensure full compliance with internal requirements and Central Bank regulations, including SPB, SPI, and CCS.
Zappts' Role
In response, our team developed the application frontend using agile methodologies such as Kanban and Scrum, with absolute focus on delivering complete journeys and seamless back-office integration, resulting in a fluid and customizable interface. In addition, rigorous testing, combined with market research, prototyping, and validation studies, ensured maximum security and compliance with the financial market.
Results
Our engineering efficiency was evident from the early stages, with the prototype approved in just two weeks and receiving very positive feedback on the interface and user journey. Supported by a solidly structured backlog, we launched the credit card in just three months. The project culminated, in eight months, in the complete implementation of the digital account and card, delivering automated onboarding without sacrificing a humanized service experience. The solution's success was consolidated with prototype evaluations that far exceeded the expectations of the business team, IT, and potential customers, confirmed by a heuristic analysis showing a 100% intuitive journey, 80% UI approval, and an overall rating of 4.2.
About the company
Porto (formerly Porto Seguro) is a Brazilian holding company that evolved from a traditional insurer into a diversified services ecosystem. Structured into three business verticals — Porto Seguro, Porto Saúde, and Porto Bank — the company operates with a focus on innovation, technology, and convenience to improve the customer experience.
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