Implementation of Frontend Web and Mobile Microservices: The unified architecture that improved client experience and increased active user conversion
Services & Others
"Maintaining different codebases for our web and mobile environments created inefficiency, high costs, and a fragmented experience for our shopping center visitors. By centralizing everything from secure login to ticket payment and store search into a single fluid interface, the results came immediately: we significantly increased our active user conversion."
Client (Aliansce Sonae)
Client Challenge
The company's challenge involved inefficient and decentralized technology usage across multiple environments, fragmenting operations for both web and mobile. The strategic business objective was to eliminate the need to develop and maintain multiple versions of the same application, aiming to provide end users with a uniform, optimized, and consistent digital experience across all access platforms.
Zappts' Role
To solve this architectural inefficiency, Zappts developed and implemented robust systems for user registration and login, ensuring security and seamless platform access. The modernization included the development of critical self-service functionalities, such as digital payment for parking tickets, which streamlined transaction processing. Additionally, a unified interface was created for listing stores by shopping center, providing customers with detailed information such as location, sales channels, and direct contact methods.
Results
The delivered technological and architectural solutions led to a direct increase in registered and active user conversion on the platform. There was a significant improvement in customer experience, with greater agility and autonomy in paying for parking and locating specific stores. In terms of IT governance, the implementation of a project management model adapted to the client's dynamic and demanding environment provided greater organization and efficiency in deliveries, resulting in increased satisfaction with technical quality and surpassing the performance of previous partner companies.
About the company
ALLOS is a brand with a strong heritage. With approximately 50 years of experience transforming the market in Brazil. The new brand emerged from the merger between Aliansce Sonae and brMalls in 2023. Regarding Aliansce Sonae, it was a leader in shopping center management in Brazil, with 32 properties.
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