Relationship Portal and Systems Integration: The unique platform that increased training adherence and improved communication with partners
Energy
"Very intuitive design, a system with valuable features for our different audiences, an innovative product integrated with the best technologies."
Client (Ultragaz)
Client Challenge
The client faced the need to improve and digitize the relationship with its resellers. The great challenge of the project was to unify and centralize essential daily processes of the operation, such as gas purchasing and selling, invoice issuance, and tax document generation, making all of this possible through direct integration with the Salesforce ecosystem.
Zappts' Role
To address this demand, we developed a relationship portal fully integrated with Salesforce, specifically created to facilitate communication and operations between the brand and its resellers. The solution went beyond transactional: the portal also began offering dedicated training functionalities and an exclusive marketplace for promotional materials, allowing resellers to access absolutely all services through a single platform.
Results
The implementation of the new platform brought practical and immediate gains, drastically streamlining the gas purchasing process carried out by resellers. By consolidating services in one place, the client achieved a significant increase in adherence to training offered to the network. As a direct business impact, the solution delivered a remarkable improvement in operational efficiency and a striking enhancement in the quality of the company's relationship with its reseller partners.
About the company
Ultragaz is the largest distributor of Liquefied Petroleum Gas (LPG) in Brazil. Founded in 1937, the Ultra Group company serves more than 15 million homes and businesses. Today, in addition to traditional cooking gas, it offers biomethane and renewable electricity.
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