E-Commerce - App & Web: How we refactored the sales app to increase conversion rate and expand the marketplace
Retail
"During the pandemic, we realized that our app needed to evolve not only to support the load, but to stop missing sales opportunities. Zappts worked from discovery to development, integrating our solution with VTEX and respecting our Design System. More than refactoring code, they improved our user experience."
Client (C&A)
Client Challenge
The company faced the urgent need to refactor its sales application, which, especially with the advance of the pandemic, began to present problems that directly impacted business opportunities. The major technical and strategic challenge was to stabilize this operation and seamlessly integrate the solution with the VTEX platform to ensure the proper functioning of digital sales.
Zappts' Role
Our team mobilized specialized squads to actively collaborate with the client's internal teams on specific flows. We thoroughly conducted the discovery and solution phases to develop a new sales application. Zappts acted on the continuous improvement of the existing app, rigorously applying the client's Design System, with the focus 100% on optimizing the user experience (UX) and increasing purchase conversion.
Results
The refactoring delivered a substantial improvement in the user experience, making the purchase journey much more intuitive and enjoyable. This advancement resulted in a direct increase in the application's conversion rate. In addition, the project provided a significant evolution in the marketplace operation, allowing the inclusion of new sellers and enabling strategic campaigns. All this perceived value was reflected by the end consumer through highly positive reviews in app stores.
About the company
C&A is one of the largest fashion retail chains in the world. Of Dutch origin, it was founded in 1841 by the brothers Clemens and August, whose initials formed the C&A brand. In 1976, the first store in Brazil was opened at Shopping Ibirapuera in São Paulo. Currently, C&A is present in all states of Brazil with more than 330 stores.
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