Progressive Web App and Android Version for CRM Integration: Offer Personalization and Massive Increase in Coupon Usage via App and Web
Retail
"Starting our operations in Brazil required an agile digital presence fully connected to consumer needs. Zappts designed a solution that allowed us to unify the customer experience. The result was massive public engagement, an increase in our average ticket, and growth in purchase recurrence."
Client (Popeyes)
Client Challenge
The project scenario involved a major fast-food franchise that was starting its operations in the Brazilian market. The strategic challenge was to create a digital ecosystem consisting of an application and a web portal that could offer highly personalized discount coupons and offers. The main business objective was to provide consumers with a seamless and unified omnichannel experience across access platforms (app and website).
Zappts' Role
To solve the challenge, our team developed a Native App and a Progressive Web App (PWA) fully integrated with the company's CRM. This data engineering allowed the brand to dynamically personalize offers based on real customer behavior and data. We delivered a modern and fluid interface capable of ensuring optimized navigation where the website and application operate in an integrated manner to provide a consistent experience across all platforms.
Results
The combined implementation of the App and PWA resulted in a proven efficient omnichannel experience for the franchise. The new platform generated a significant increase in coupon usage and consumer engagement with offers. Beyond a technical delivery, the CRM integration enabled campaign personalization, resulting in a direct increase in average ticket and purchase recurrence. This set of results made the project a fundamental strategy to consolidate the fast-food chain's presence and operations in Brazil.
About the company
POPEYES® was founded in 1972 in New Orleans, Louisiana, and has over 3,000 restaurants in more than 30 countries worldwide, being the second-largest fast-food chain focused on chicken on the planet, behind only KFC.
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