Platform for Physician Engagement Optimizes the Dissemination of Pharmaceutical Products Through an Exclusive and Interactive Portal
Industry
"Our pharmaceutical operation depended on a stronger and more direct channel with the medical community, which is essential for the dissemination of our products. Zappts managed to translate this need into an intuitive, user-focused digital platform."
Cliente (Myralis)
Client Challenge
The challenge presented by this major pharmaceutical industry player consisted of the strategic need to optimize digital relationships with physicians. For the client's business, strengthening this communication was essential, since these professionals are largely responsible for disseminating the company's products to the end consumer.
Zappts' Role
To meet this demand and improve the experience of these strategic partners, our project created a dedicated digital platform. This solution was structured to be a direct channel where healthcare professionals can access exclusive content aligned with their specialty, in addition to consulting centralized and detailed information about the client's products.
Results
The delivery resulted in a rich and interactive platform, featuring content such as PDFs, articles, and videos, all properly categorized by medical specialty. Engagement was driven by offering users the ability to comment on content and favorite materials according to their own interests. Furthermore, the solution ensured a targeted experience with customization of each professional's profile area.
About the company
A Brazilian company founded in 2009, with the objective and determination to bring specific products to meet Brazil's needs. They currently have in their portfolio medications, dietary supplements, herbal medicines, and health products. They are the largest manufacturer of Vitamin D¹ in Brazil.
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