Blog
Learn from our team, discover news, trends and new technologies!
27 fev 2023
ManagementCustomer Data Platform: Criteria for Implementation and Switching a CDP
Understand what a CDP is, its advantages, current market offers, implementation and operation difficulties, and criteria for choosing or switching platforms.
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17 fev 2023
ManagementXPTS: Discover Zappts' business verticals
Zappts is a technology company that since 2014 has been promoting the digital acceleration of major brands through high-performance teams. The company operates in four business verticals: Experimentation, Digital Products, Digital Transformation and Specialized Services.
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14 fev 2023
ManagementPharma Industry: Superapp, big data and other technology trends
In recent years, the pharmaceutical industry has been experiencing a significant increase in the use of digital solutions and the adoption of digital transformation processes. Pharmaceutical companies are increasingly interested in leveraging technology to improve efficiency, increase productivity and improve customer experience. In this article, we will explore the main […]
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06 fev 2023
ManagementHow Loyalty Technologies Can Boost Retail Sales?
Learn how loyalty technology solutions can help Brazilian retail increase sales, retain customers, and deliver personalized experiences.
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16 jan 2023
ManagementUser Experience: Trends Impacting the Financial Market and Beyond
More than 60% of companies from various niches have been investing heavily in user experience. Read on to understand the impact of this on the financial market and why your company needs to pay more attention to this trend.
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16 jan 2023
ManagementUser Experience and Innovation in Insurance
Innovation is the pillar of success regardless of the market your company operates in, but especially in the insurance niche. After all, besides dealing directly with the public, they face massive and broad competition. In recent years, it is impossible to talk about innovation without talking about the modern consumer and, with them, the new profile […]
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04 jan 2023
ManagementHigh IT Operations Cost in the Insurance Sector: Discover the Impacts
In the first half of 2022, the Brazilian insurance market reached R$13.1 billion in revenue. This represents a growth of approximately 19.6% compared to the same period in 2021.
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04 jan 2023
ManagementTechnology Trends in the Pharmaceutical Industry in 2023
Discover the 5 main trends.
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29 dez 2022
ManagementDigital Trends in Brazilian Retail in 2023
Introduction If you follow the Zappts blog, you saw that in the last few weeks we published about the main technology trends for your company in 2023, where we addressed the topic from a broader and "cross-market" perspective, that is, presenting what, from a technological point of view, will impact markets in Brazil and the world in 2023. []
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